Rethinking how we back Entrepreneurs

Research shows 70% of upstart tech companies fail — usually around 20 months after first raising financing (with around $1.3M in total funding closed). The failure rate shoots up to 95% when it comes to companies that raised through crowdfunding platforms*. With so many deals and so much capital burned, we think it’s time to rethink venture funding and improve the odds of success.

Our unique methodology – AMANI™ – identifies red-flags and markers others overlook, but impact the rate of success.

* Research by CB Insights

Rethinking how we back Entrepreneurs


Research shows 70% of upstart tech companies fail — usually around 20 months after first raising financing (with around $1.3M in total funding closed). The failure rate shoots up to 95% when it comes to companies that raised through crowdfunding platforms*. With so many deals and so much capital burned, we think it’s time to rethink venture funding and improve the odds of success.

Our unique methodology – AMANI™ – identifies red-flags and markers others overlook, but impact the rate of success.

* Research by CB Insights

We work with a select group of family offices and family businesses.

Diverse Investors

We work with investors and partners vested in solving meaningful problems. They come from a variety of sectors, including fintech, fashion, education, healthcare and telecoms. 

AMANI™ Due Diligence

We have a unique due diligence methodology that starts with the founder and the team. Our model highlights potential red flags and the likelihood of success.

Curated Deal Flow

We proactively search for companies and innovators that best fit members’ qualities and investment criteria, including stage, desired return, risk appetite and impact.

 

We work with a select group of family offices and family businesses.

Diverse Investors

We work with investors and partners vested in solving meaningful problems. They come from a variety of sectors, including fintech, fashion, education, healthcare and telecoms. 

AMANI™ Due Diligence

We have a unique due diligence methodology that starts with the founder and the team. Our model highlights potential red flags and the likelihood of success.

Curated Deal Flow

We proactively search for companies and innovators that best fit members’ qualities and investment criteria, including stage, desired return, risk appetite and impact.

 

Case Study

When a company is receiving a lot of attention and significant funding, it takes great resolve to buck the trend and quash FOMO (fear of missing out). It is wise to take time to peel back the layers and do proper due diligence.

Case Study

When a company is receiving a lot of attention and significant funding, it takes great resolve to buck the trend and quash FOMO (fear of missing out). It is wise to take time to peel back the layers and do proper due diligence.

Where Founders become Leaders

Being a founder is one thing, but being a CEO and the leader of a growing business is another. We love the founders we work with and help them become great CEOs, or develop the humility and smarts to know when it’s time to step aside.

Where Founders become Leaders

Being a founder is one thing, but being a CEO and the leader of a growing business is another. We love the founders we work with and help them become great CEOs, or develop the humility and smarts to know when it’s time to step aside.

Meet the Founder

DEBORAH WEBSTER

Through the telltale signs of people in leadership and management, Deborah has successfully predicted which companies would make it, which wouldn’t. She broke down the factors and developed the AMANI™ protocol.

Meet the Founder

DEBORAH WEBSTER

Through the telltale signs of people in leadership and management, Deborah has successfully predicted which companies would make it, which wouldn’t. She broke down the factors and developed the AMANI™ protocol.

Join Us

 

Our members value strong relationships, trust and mutual respect. Our on-boarding process has been designed with this in mind. Please complete the details below to get started.

ALL INFORMATION IS CONFIDENTIAL – more about our Privacy Policy here.

Join Us

A community of like-minded people with committed capital to a better future. Our members value strong relationships, trust and mutual respect. Our onboarding process has been designed with this in mind. Please complete the details below to get started. ALL INFORMATION IS CONFIDENTIAL – more about our Privacy Policy here.