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ABOUT US

the application of technology is compelling, but the thinking of the founders, what drives them and their sense of what’s right is the real differentiator in building businesses that thrive.

ABOUT US

the application of technology is compelling, but the thinking of the founders, what drives them and their sense of what’s right is the real differentiator in building businesses that thrive.

What We Do

Building great businesses and a compelling future

Over the last few years, we have seen innovation and technology give rise to some great companies and with it, the growth of entrepreneurship. However, to unlock the real potential of technology and ensure it has a positive impact on society, we need entrepreneurs and investors to also be leaders and stewards.

We help investors develop a vision for the future and curate the founders, ventures and technologies to get there. We assess their ability to execute, the potential impact on business and society, and what’s needed to unlock value. Our approach builds partnerships, aligning investors and founders.

Over the last few years, we have seen innovation and technology give rise to some great companies and with it, the growth of entrepreneurship. However, to unlock the real potential of technology and ensure it has a positive impact on society, we need entrepreneurs and investors to also be leaders and stewards.

We help investors develop a vision for the future and curate the founders, ventures and technologies to get there. We assess their ability to execute, the potential impact on business and society, and what’s needed to unlock value. Our approach builds partnerships, aligning investors and founders.

More than a name

The philosophy and practice of fair and sustainable business practices

AMANI means WISHES and ASPIRATIONS in Arabic, PEACE and HARMONY in SWAHILI and THE WAY in Sanskrit.

Our research shows there is a pattern amongst companies equipped to thrive. AMANI™ is the blueprint of this breed of business – one that is fair, ethical and sustainable. The type of company set to grow in the future.

AMANI™

  • Diagnoses the likelihood of teams and companies to succeed
  • Instills ethical business practices, operational excellence and the people to drive them
  • Addresses imbalances in legacy business practices
  • Mitigates risk that can be brought about through corruption, weak decision making and external influences

WHO WE ARE

WHO WE ARE

Deborah Webster

founder

Deborah created AMANIcircle to foster a community of future-focused investors and founders. With an interest in emerging technology such as Blockchain and AI and the changing role of business in society, she peels back the layers on the people behind the technology – their ability to execute, the potential impact of what they’re building, and what’s needed to unlock value.

MICHAEL MAINELLI

ADVISOR

Michael co-founded Z/Yen, the City of London’s leading commercial think-tank and venture firm, in 1994 to promote societal advancement through better finance and technology. His career comprises a decade of technology research, followed by a decade in finance, then subsequently over 15 years of finance and technology in Z/Yen.

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