Our Proprietary Protocol

AMANI™ – our proprietary protocol and methodology, enables us to identify promising founders, teams and companies. We align founders with investors and create the circumstances they need to succeed – as businesses and as people.

Factors we consider

Outlook & objectives of investor(s)

Experience by geography & sector

Competence & character of founder(s)

Founder's ability to build & lead a team

Capabilities & cohesion of the team

Threat of reputational risk

Soundness of the strategy

Sustainability of the business model

Attitude towards data ownership & privacy

Potential impact on business and society

What's needed to unlock value

Level of founder/investor fit

A better approach that avoids this!

Why it Matters

Research shows 70% of upstart tech companies fail — usually around 20 months after first raising financing (with around $1.3M in total funding closed). The failure rate shoots up to 95% when it comes to companies that raised through crowdfunding platforms*. 

This is burned capital, capital that could have had greater impact and better returns elsewhere.

* Research by CB Insights

Case Study

When a company is receiving a lot of attention and significant funding, it takes great resolve to buck the trend and quash FOMO (fear of missing out). It is wise to take time to peel back the layers and do proper due diligence.

AMANI™ – our proprietary protocol and methodology, enables us to identify promising founders, teams and companies. We align founders with investors and create the circumstances they need to succeed – as businesses and as people.

Factors we consider

\

Outlook & objectives of investor(s)

\

Mindset & motivations of founder(s)

\

Soundness of thesis & strategy

\

Capabilities, cohesion & commitment of team

\

Founder's ability to build & lead a team

\

Attitude towards issues like technology & data

\

Threat of reputational risk & unintended consequences

\

Sustainability of business model & impact of approach

\

What's needed to unlock value & access to these elements

Why it Matters

Research shows 70% of upstart tech companies fail — usually around 20 months after first raising financing (with around $1.3M in total funding closed). The failure rate shoots up to 95% when it comes to companies that raised through crowdfunding platforms*.

This is burned capital, capital that could have had greater impact and better returns elsewhere.

* Research by CB Insights

A better approach that avoids this!

Case Study

When a company is receiving a lot of attention and significant funding, it takes great resolve to buck the trend and quash FOMO (fear of missing out). It is wise to take time to peel back the layers and do proper due diligence.

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ALL INFORMATION IS CONFIDENTIAL – more about our Privacy Policy here.

Join Us

Please complete the details below to get started. ALL INFORMATION IS CONFIDENTIAL – more about our Privacy Policy here.