What a Company Needs to Attract the Right People

What a Company Needs to Attract the Right People

The right people are essential to a company’s success. In our view this is not limited to ‘staff’. Rather, it is the entire ecosystem of value-creating people – founders, teams, mentors, partners and investors. Through our experience, the greatest challenge is not finding the right people. It is finding great companies you want to find great people for. This is what a company needs to attract the right people and create value.


A company needs to present a compelling purpose and proposition. A purpose candidates can relate to and connect with. Companies whose sole objective is to make profit with no sense of meaningful purpose, will attract a particular breed but not top talent. Purpose doesn’t have to be complicated but it has to real. And the company has got to be committed to it in practice.


People want to ensure their own personal values will not be compromised through their work. Hence companies need to ‘walk the talk’. It is pointless and counterproductive to brandish a set of values if this is not reflected in decision-making and day-to-day business practices. For instance, an investment company that espouses high ideals may attract great people. But if in practice its investment decisions are made solely on the level of return, regardless of impact, it will not keep them.


People starts with great leadership. People in positions of power may have the title but they may not necessarily be great leaders. Great leaders understand the value others bring. They also have the ability and desire to bring out the best in people. This includes: providing access to tools and resources required to succeed; a conducive environment where people feel they can contribute, where they feel safe to try, make mistakes, learn and grow; where their experience will help them excel and thrive.

People ultimately need to form a team. The team needs to consist of colleagues that resonate and have a balanced mix of different yet complimentary capabilities to get the job done. An optimised team harnesses people dynamics and fosters collaboration, trust and mutual respect. We call this the FIT – Finding Interconnecting Talent.


High ideals are great but for a company to be successful it needs to deliver. Failure to do so will result in poor financial results and the inability to support the employees. There is no point in hiring people if you hinder them in getting the job done. So get clear on the mission and the deliverables. Moreover ensure you have the willingness and appetite to allow people the latitude they need to deliver.


Companies need to ensure alignment between financial performance, desired behaviours and rewards/recognition. Whilst I would ward off any company from hiring anyone who is interested solely in the financial package, it is important for people to feel they are fairly rewarded for their efforts. Some companies have pay bands, compensation packages linked to a particular rank. Although these may be useful to HR in setting a guideline, but they are often a hindrance to the heads of the business unit who are ultimately held responsible for results. It is far wiser and more effective to view a person in terms of the value they add, adjusting the pay accordingly. So for instance a base (which can fit the bands) with a fair and measurable bonus component. This in effect shifts people away from job titles and focuses them on adding value. Companies also need to ensure the metrics they are using are in alignment with the business’s objectives and principles. Mismatched incentive programmes are a sure way to create conflict, demotivate people and create an atmosphere of resentment.


The company needs to produce or provide products and/or services that add value in terms of financial and social returns. For instance, a financial institution that provides project funding for power, water, telecoms and other infrastructure projects, thus enabling the advancement of society and a sound return. Companies also need to ensure they are mindful of the impact their product or service has along its entire lifespan, from sourcing and production to its use and disposal. Mechanisms needs to be in place to identify, eradicate and avoid negative practices.


Who a company aligns themselves with and how they treat them speaks volumes about them as an organisation and as a group of people. Regardless of an organisation’s success, a level of humility, respect and fairness are essential. Companies that demonstrate arrogance based on their brand, size and supposed standing tend to breed a similar level of arrogance amongst their people. This is not the type of environment people of character opt to work in. Yes they want to work for respected organisations but acting superior is not a great way to earn respect – positive results and a proper manner of doing things are.


The process through which a potential candidate will be taken through is also essential. From interviewing to induction, companies need to ensure the company puts its best foot forward. It also needs to be open and honest about the challenges the company is facing – a reality check if you will.

A process which gets bogged down in HR processes is a sure way to turn off top talent. Talented individuals want to get a handle on the business environment and if they can add value. They need to understand the vision and the task at hand, and will be looking for data points that will enable them to determine if this is the type of company they are best suited for and if they are the right person to take it on.

Companies should ensure they have the ability to understand a candidate’s capabilities as well as their character – what makes them tick. Only in this way will you ensure you have people on board with the right FIT – essential for people to thrive in and add value to your business.

What a Company Needs to Attract the Right People